Home > Data Marketing Executive
A unique opportunity has opened up for one of the UK's largest arts organisations. They are seeking an experienced Data Marketing Executive for a 9-12 fixed term contract.This role will be covering the current post-holder's maternity leave and will run the day-to-day data segmentation strategy for both on and offline promotions using marketing analysis software and email marketing software.The main aspects of the role will include:* To deliver segmented data for artform campaigns both on and offline* To manage tactical and generic direct marketing campaigns ensuring they meet overall customer journey objectives* Providing results for both on and offline activities, reporting on response rates, income generated and ROI* Provide an overview of all DM activity* To work closely with the membership, digital and artform teams to devise campaign analysis and evaluation strategies for both online and offline campaigns* Produce monthly website results and analysis to help identify key trends and findings* To work with the digital and artform teams to devise campaign plans* To manage all data collection processes in order to integrate with departments CRM framework* To provide customer behaviour analysis as required* To create campaign codes, mailcodes and promotion codes for all campaigns to allow accurate reporting* To ensure that the Data Sharing system is maintained and running smoothly* Ongoing assessment of software and database systems in relation to how adequate they are for carrying out necessary marketing work Essential Experience:* Strong knowledge of Microsoft Excel and other data processing tools* An understanding of the principles of direct marketing across BOTH off and online* Good communication skills* Experience of using marketing database systemsIf you feel you have the desired experience and are eager to find out more about this role then please do not hesitate to submit your CV and one of our agents will get in touch. Please note that due to a high volume of applications you may not be contacted if unsuccessful.
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